SweepsForACause is powered by Giving Forward, a 501c3 nonprofit. Before Giving Forward was born, We-Care was rocking the cause marketing world with its eCommerce platform. After a fruitful 7 year partnership with Amazon and 1,800 other merchants, We-Care raised $8.3 million for nonprofits. Amazon was inspired to launch SMILE, which would go on to generate an outstanding $450 million in donations before shutting down on Presidents Day (US) 2023. So, Giving Forward and We-Care founder Kevin Lee pivoted Giving Forward into a multi-nonprofit, multi-merchant charity mall platform, replacing SMILE. Giving Forward, a US-based non-profit, develops unconventional channels to facilitate donations and corporate philanthropy.
Prior to launching SweepsForACause.org, Kevin Lee’s We-Care platform ran it’s SweepsForACause platform awarding thousands to nonprofits.